Introduction (WYSIWYG) |
Approximately 100 words, divided into short paragraphs and/or bulleted lists (keep each sentence to 20 words or less)
First, concisely explain/define what the program offers (ideally in 40-60 words).
Be sure to start the first sentence with the name of the program. Think of this as defining the purpose of a program for someone who is unfamiliar and looking to find out what it teaches.
Then, if needed, use remaining words* to give additional important distinctions about the program; could include mention of ranking or ranking badges.
|
On-page Links (Program Anchored Links) |
Links to the major sections throughout the page. |
Primary Calls to Action (Program Quick Links |
Link to admission and curriculum pages:
- [Program Name] Admissions
- [Program Name] Curriculum
- Apply Now: link to the application
|
Fast Facts (Program Statistics) |
There should be 3-5 facts; can be a mix of word-based facts and by-the-numbers facts.
Fast facts topics include: program type, location, length, class size, tuition, pass rates, etc.
Note: fact headings should by in title case and not be linked in this section
|
Our Approach (WYSIWYG) |
100-200 words, divided into short paragraphs and/or bulleted lists (keep each sentence to 20 words or less)
Gives users an understanding of what makes RUSH’s approach to this particular program different; example: hands-on experience, specific teaching styles, etc.
|
Program Length and Location (WYSIWYG) |
100-200 words, divided into short paragraphs and/or bulleted lists (keep each sentence to 20 words or less)
Gives users an understanding of how long it takes to complete the program or how many credits are required; whether it’s online/in person/both; provides an opportunity to link back to the program-specific curriculum page
|
Cost & Financial Aid (WYSIWYG) |
Initial 1-2 sentences to show that RUSH recognizes that cost is a major factor for students.
Example: We know your education is a big investment. We want to make sure you have all the information to be able to make the best financial decisions for you and your family.
Followed by a program cost table: tells users the cost per credit and total program cost; include a link below the table to the university-wide tuition information
Lastly, include 100-200 words (keep each sentence to 20 words or less) about any program-specific financial aid opportunities and link to the university-wide financial aid information. If no program-specific financial aid exists, just include a link to the university-wide information
|
Hear From Our Students (Featured Media - 1 column, Media Cards) |
Program-specific student videos or news stories can be embedded in this section. |
Career Opportunities (WYSIWYG) |
100-200 words, divided into short paragraphs and/or bulleted lists (keep each sentence to 20 words or less)
Gives users an understanding of what they could do with their degree; alumni profiles tied to the specific program can be embedded in this section
Be sure to include careers / jobs that receive the most search interest. Information we commonly see people seeking out that we would want to include here:
- common responsibilities of the role
- common work settings
- projected job demand
- salary information (very frequently searched)
|
Faculty (Faculty Slider) |
|
Connect with Us (Connect with us CTA) |
Use the green background color. The following buttons will be included in this feature:
- Request Information
- Register for an Information Session
- Contact Admissions
|